I recently started reading through Seth Godin's book, Tribes. He writes a lot of great material, (Linchpin being one of my favorite) and this one is no different.
Here is what he says about the basics of tribes:
"As we saw earlier, it takes only two things to turn a group of people into a tribe:
A shared interest
A way to communicate
The communication can be one of four kinds:
Leader to tribe
Tribe to leader
Tribe member to tribe member
Tribe member to outsider
So a leader can help increase the effectiveness of the tribe and it's members by:
Transforming the shared interest into a passionate goal and desire for change;
Providing tools to allow members to tighten their communications; and
Leveraging the tribe to allow it to grow and gain new members."
Succinct. As usual.
So who is your tribe? Who are you leading and influencing?