"Brands don't care about you...
Institutions don't care about you either.
The only people who are able to care about you are people.
The question, then, is this institution owned and organized and run by people who will allow the people who work there to care?
Generally, the answer is 'no', because caring is unpredictable, hard to command and regulate and sometimes expensive in the short run.
What a shame."
-via Seth Godin @ http://sethgodin.typepad.com/seths_blog/2015/03/companies-dont-care-about-you.html
